2017 AWARD HONOREE: TRADE ASSOCIATION CEO During Susan Neely's tenure, the American Beverage Association has joined ranks of largest groups, and advocacy has become multidimensional CEO Update: How has ABA changed under your leadership? Revenue and advocacy spending have increased exponentially—how did you achieve that, and why was it necessary?Susan Neely: One, there was a need for greater, more sophisticated advocacy, and two, we got results. There's confidence in us—you don't give money to an organization you don't have confidence in. There was a need and we demonstrated that we had a strategy and the ability to deliver on the strategy. The whole world of advocacy has… Read More